Rassvet 5 First Delivery
Rassvet returns with its 5th collection this spring, featuring new collaborative product with iconic sportswear brands Russell Athletic & Hi-Tec. The Russell Athletic logo was hijacked and reinterpreted as Rassvet Athletic, whilst Hi-Tec’s bold graphics are displayed alongside discreet Rassvet co-branding.
The collaboration with Russell Athletic stays true to the American brand’s heritage as inventor of the first sweatshirt and major supplier of jersey uniforms and apparel, which inspired the varied sweatshirt shapes bearing sports team graphics, which feature prominently in the capsule.
Rassvet also present their first venture into footwear, an unexpected play on the Squash shoe, originally invented by British company Hi-Tec in 1974. The gum rubber and full grain nubuck toe box design of this classic model offers excellent grip support, which is as essential in Squash as in skateboarding.
Lastly, the new label, which reads RASSVET NE ZA GORAMI, reminds us of their optimistic motto: “The sunrise is not far behind the mountain”. The collection will be available Saturday 27th April in-store and online at Dover Street Market London, Ginza, New York, Singapore and Los Angeles.